LinkedIn is more than just an online resume. For CATs in particular, it’s a critical means of communicating who you are and what you do to the world. However, for the platform to be an effective business and networking-building tool, you’ll need more than a token page with scant information.
LinkedIn lets you reach out to virtually anyone in the business world, give and receive endorsements, tap into a vast online training hub, position yourself as an industry expert with compelling content and search for local freelancers.
This is the perfect opportunity to raise awareness among our networks of Athletic Therapy, what therapists offer and together highlight our profession to the best of our abilities. This awareness will allow us to open more doors for CAT’s in terms of work opportunities.
Everything on your LinkedIn profile and company page can and should be contributing toward your overall brand, offering information about who you are and what kind of work you specialize in.
1. Complete your page to All-Star Level.
Your profile is your chance to showcase all you are, and what you can do. The more complete your profile, the more competent you appear.
2. Identify your brand – your brand here is you!
Create a one or two-sentence statement that will serve as your compass in all of your business communications. For example, if you run a gourmet catering business, you might say, “Creating delicious, nourishing, high-quality meals for health-conscious clients.” Furthermore, you may find it beneficial in taking the extra step to set up a company page for your organization.
3. Contribute and engage.
If your target market or the leaders in your industry are regularly engaging on LinkedIn, it’s critical to join the conversation. If not, it’s crucial you begin the conversation. Start by sharing recent company articles and other compelling content (such as high-quality video or helpful reports).
Additionally, when someone you know posts interesting news that relates to your brand and your connections, repost and give credit. This gesture builds relationships by showing others you are following their feed and spreading the word about their expertise – and they just may do the same for you. It’s as simple as; comment, like, share!
4. Lose the letters.
The space underneath your name on your profile is valuable real estate. Instead of your boilerplate label, use this area to be specific but brief. Make the distinction between, John Doe, “attorney at law” and John Doe, “estate planning attorney” or, Jane Garza, “physician” and Jane Garza, “neurologist.” This should clearly read Certified Athletic Therapist.
Do not include your credentials (e.g. BSc. CAT) after your name, or in your job title. This makes you too difficult to search and will dilute the power of Certified Athletic Therapist as a job title.
5. Keep your information current.
Avoid listing positions held several careers ago that don’t support your current role. It’s distracting and could attract interest in work you are no longer doing. You may have held a part-time job selling fried chicken when you were in school, but you are now several years out of college. You can clean up your profile and safely drop the fast food reference.
Keep your relevant internships, this experience deserves to be showcased and is a massive contributing factor in you being a CAT.
6. Ask for testimonials or recommendations.
LinkedIn gives you the opportunity to take advantage of one of the most persuasive forms of marketing: having those who have hired you to sing your praises. While recommendations and endorsements are important features of LinkedIn, remember to include client testimonials on your page as well. This is especially important when you are starting out, building your presence. Ask previous clients if they would offer a brief written testimonial.
7. Stand out (in a good way).
Show your connection to ARTI by using the organisation’s page when you are filling out the Certificate section of your profile. This is what makes you stand out from the rest and show your commitment to continuous development and education.
8. Connect selectively.
9. Join Relevant Groups
Join relevant groups to help you learn from, and engage with, others in the industry. Remember this is online professional networking! Join the closed ARTI members group which helps members build their pages with professional HR guidance.